PLANECATION

These assets were created to advertise an Arena summer event involving five weeks to “visit” five Planes to play and earn prizes. The event was created to run through the summer and was themed to fit in with the season. I provided inspiration shots based off classic vacation postcards and directed our designer, Adam, to create an updated version of them inspired by the amazing illustrations created for NASA by Invisible Creature. We based the illustrations off original card art, in order to achieve the right look, i suggested we minimize the shapes we used from the original art to the bare minimum and what was most relevant to be able to tell which Plane we were depicting. Adam did a great job with the final execution and the color choices, we only tweaked a few combinations to make them feel like they each had their own identity. The project was time consuming, but I believe it was one of the most rewarding for him.


/ Previous