This year’s Modern Horizon’s release was very similar to the previous one, with the key difference that it was executed and launched during the pandemic. Our goal remained to appeal …
ZENDIKAR CAMPAIGN
We had visited this plane a few times before… but I had never art directed the trailer (and teaser)! (this was not my first rodeo… I worked on this project …
IKORIA CAMPAIGN
This campaign marked my duties shifting away from managing the designers to being the point person to curate marketing art approaches and artist partners. After the success of the previous …
THEROS CAMPAIGN
This was the first campaign I ran independently from my former manager. After his departure I got to report to our VP and was surprised to find we were free …
MODERN HORIZONS LIVE ACTION CAMPAIGN
The most challenging and exciting part about Modern Horizons was when our Creative Director told me “there’s 50k to spend on extra ads to move the needle on this, so …
MODERN HORIZONS CAMPAIGN
For this campaign, I was in charge of kickoff, acquiring budget details, beats and specs for the ads needed. I planned out all ads, provided references, direction, feedback and approval …
HOLIDAY GIFT GUIDE 2020
Last year I pointed out to one of our business partners how around the holidays I always get some really great ads from my favorite brands and that we should …
ARENA ADVERTISING
One of our biggest ad pushes last year was for the Arena Open Beta. It required a lot of man hours, concepting new ad expressions to move the needle, A/B …
THE MEME HIGHLIGHTS!
Back when we launched Dominaria, we also launched our first batch of Meme Ads. It was the first time we explored humor as an advertising tactic. Since then, we’ve released …
PLAY FROM HOME
With COVID-19 and working from home, I started thinking of potential ways we could communicate our fans could still play from home. Luckily, at the same time the Arena team …