The most challenging and exciting part about Modern Horizons was when our Creative Director told me “there’s 50k to spend on extra ads to move the needle on this, so …
MODERN HORIZONS CAMPAIGN
For this campaign, I was in charge of kickoff, acquiring budget details, beats and specs for the ads needed. I planned out all ads, provided references, direction, feedback and approval …
ARENA ADVERTISING
One of our biggest ad pushes last year was for the Arena Open Beta. It required a lot of man hours, concepting new ad expressions to move the needle, A/B …
THE MEME HIGHLIGHTS!
Back when we launched Dominaria, we also launched our first batch of Meme Ads. It was the first time we explored humor as an advertising tactic. Since then, we’ve released …
DIGITAL ADVERTISING CAMPAIGN DIRECTION
My responsibilities have pivoted greatly towards advertising lately. We ended 2017 with a big advertising pitch put together by our Creative Director and myself. In early 2018 I was involved …
DUELS ADS DIRECTION
This project brought me the pleasure of working in the same room with writers, R&D, marketing and designers in a purely creative environment. Leading up to this request, we all …
