One of our biggest ad pushes last year was for the Arena Open Beta. It required a lot of man hours, concepting new ad expressions to move the needle, A/B tests, takeovers, developing a new key art treatment, and managing multiple vendors.
The key art treatment was developed under my direction, same for a couple of the new ad types. I managed and overlooked the ad and copy checklist and creative and legal approval process for all ads.
Since Open Beta we’ve made a couple more ad pushes for Arena to get the hype going through Launch.